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Research papers

Why do some products fail and others succeed?

The opening discussion attempted to identify specific factors which can discriminate between success and failure of new products in the market place. Rather than spend time trying to find suitable definitions of the terms, success and failure, it was...

Catalogue: Seminar 1979: New Product Development
Author: Philip Hill
October 1, 1979
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Citation

Hill, P. (1979a, October 01). Why do some products fail and others succeed?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/why-do-some-products-fail-and-others-succeed-


Research papers

Problems of employee motivation in a market research agency

This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency....

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Philip Hill
August 1, 1975
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Citation

Hill, P. (1975a, August 01). Problems of employee motivation in a market research agency. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/problems-of-employee-motivation-in-a-market-research-agency